What does the "NSFW" label mean?

If a page shows an NSFW label, we've detected it as adult-adjacent and switched it to policy-aware replies.

It does not mean replies become explicit. The opposite. On these pages, replies use softer language, skip prompts to follow or message you, and route people to your bio instead of dropping links. That keeps Meta's, TikTok's, and YouTube's adult-content filters quiet, so your page doesn't get restricted or banned.

Moderation is softer too: insults are left alone instead of hidden, Skeptical comments that call the content fake or make serious accusations are hidden, and Sexualized comments are left alone. Settings shows two extra category switches for these comments. See adult pages.

So the label is a safeguard, not something to undo. If you think a page was tagged by mistake, contact support and we'll review it.