What can I adjust in page settings?

Every connected page has its own Settings panel. Open a page from your dashboard to fine-tune how it behaves. Nothing here is required; the defaults are sensible. But when you want control, it's here.

Reply behavior

• Reply delay: a small, variable delay makes the page feel human instead of bot-instant. Keep the default, or switch to Custom to set your own range, anywhere from a minute up to a few hours.
• Thread limit: how many replies we'll post in a single comment thread. Once a thread hits the limit, further comments in it are ignored, so one chatty visitor can't monopolize your page.
• Global rule: one short instruction every reply follows, no matter what the comment says. Think "We never make health claims" or "Never promise refunds in comments." For comment-specific knowledge (products, prices, FAQs), use the Context Library instead.
• Emoji signature: which emoji replies are allowed to use. The default is the signature learned from your own posts, so replies already look like you. Switch to Custom to pick the exact set, When relevant to let emoji appear only where they fit, or None to turn them off completely.
• Banned phrases: wording replies must never use. It arrives pre-filled with the phrases AI writing leans on ("great question", "let's dive in"), and you can delete any of those or add your own, including an emoji you're tired of seeing. This only changes how replies are written. To hide comments that contain a word, use the Keyword blocklist below.

What gets processed

• Categories: choose which comment types we act on: Spam, Negative, Positive, Question, Neutral, and Interest (purchase intent). Comments in a switched-off category get no reply, no moderation, and no charge, so turning one off cuts both your reply volume and your spend. They still show up in Comments under Skipped, tagged with the category we detected, and you can reply, hide, or delete any of them by hand. If a category is off, the page's row in the dashboard shows a small warning next to its Moderate/Engage toggle so you don't forget.
• Keyword blocklist: add words or phrases, and any comment containing one is hidden automatically. Paste a whole list at once; each line becomes its own keyword. Hiding is reversible, so you can unhide anything later.
• Languages to process: by default we read and reply to every comment in its own language. Narrow this if you only want certain languages handled.

Reply language & locale

• Reply language: we mirror each comment's language by default. Pin a single language if your brand voice is monolingual.
• Location: set a city or region (or inherit it from the page) so replies pick up local slang, references, and cultural context.

One page or many

Each setting applies to the page you opened, or you can share it across every page in the same Business Manager, so a whole portfolio behaves consistently without repeating yourself.

Changed your mind about everything? Reset to defaults puts the panel back to factory settings in one tap.

What isn't here

Tone and personality aren't set here. Those are learned from your page automatically, or tuned as your voice. Emoji are the one exception: the page learns its own signature, and Emoji signature above lets you override it. Product facts and answer material live in the Context Library. Settings covers behavior: timing, limits, wording rules, categories, languages, and location.