What does "action" mean?

An action is counted when you or Reply200 perform one of the following on a comment:

Replied Engage

The comment receives a reply.

Reacted Engage

We like comments on Facebook and organic TikTok; on Instagram and YouTube, we ignore them.

Ignored Engage

We ignore comments when responding would feel redundant, forced, or awkward, when a comment is unclear, or when answering could make things worse. Sexualized comments and Negative comments on adult pages are ignored and billed. During Cool off (the platform's daily reply limit), we ignore instead of replying, and those ignores aren't charged.

Hidden Moderate

We hide comments tagged Spam or Blocklist, Negative on regular pages, and Skeptical on adult pages, or you hide them manually in Comments.

Deleted Manual

You delete a comment in Comments, or its author or the page deletes it before processing. Both are logged as Deleted; the latter is billed. The AI never deletes comments.

Every comment in Comments shows the action we took, alongside its category. You can filter by Action to quickly find comments with a specific one applied.

Actions you take by hand are recorded here but never billed. Billing follows what our pipeline did with the comment, so a comment we skipped stays free even after you reply to it yourself. See How does pricing work?.